Whatever your sport, there is no greater feeling than taking the field with complete confidence. With the wind in your sails and luck at your side. Like you’re 1-0 up before the game has even started. Our goal is to elicit that feeling within every athlete. With a unique mix of design and performance. With sportswear that doesn’t just make you feel great, but look great too. With clever design, modern materials, and a golden four-leaf clover on every shoulder. Our mission is arming athletes with the confidence to give it their all.
Robey is a group of “Rotterdammers” with a lifelong passion for sports and the ambition to conquer the world. Since 2012, we’ve been building The Netherlands’ fastest growing performance brand from a former shipyard by The Maas.
We combine an obsession with football, tennis, running and countless other sports, with a near-obsessive attention to details. Whether it’s the most prestigious Eredivisie shirt or the simplest pair of socks: only perfect is good enough for us. Because only the very best wins you trophies.
Robey was founded in 1947 by Pieter Bey. While his beloved Rotterdam rebuilt itself post-WWII, Bey started to develop his lifelong dream: his own performance brand. A mix of Rotterdam and Bey, a.k.a. Ro-Bey [ro-bei].
The company quickly grew into one of the Low Countries’ leading sports brands and experienced a golden age in the 60s, 70s, and 80s. Not just amateur athletes started flocking to Robey in droves, but also a pros and pro teams found their way to Robey in large numbers. Even the Dutch National Football Team donned the iconic R at some point.
In the following decades, the brand would slowly fade to the background until it’s resurrection in 2012.